PR in Pajamas

Teacher

COURSE DESCRIPTION

Designed for small businesses, start-ups, and aspiring PR professionals, the CLC Team has launched our PR in Pajamas Course. Are you ready for awareness but not looking to hire a publicist quite yet? PR in Pajamas is a DIY (do it yourself) PR Kit because small business owners need love too!

LEARNING OUTCOMES

Learn how to compile your own press lists
Compose a target market analysis
Create your customized PR outline
Learn the Do’s and Don’ts of pitching to media outlets
You will be provided with a pitch template and a press kit template,
Review your branding strategy with a personal branding checklist
Enjoy access to a complete press and pitching guide and more!

Course Features

Lectures 1
Quizzes 0
Duration 80 hours
Skill level All levels
Language English
Students 45
Certificate No
Assessments Yes

Webinar 1
- Lecture1.1
  
  PR in Pajamas Mar 28 2021

Charissa Lauren

PR and Branding for your Business- Marketing/Advertising

Charissa Lauren is reputably known for her creativity and ability to connect and position professionals. She has spent the last 10 years as a Brand & Public Relations Consultant, starting her first business at 22. She specializes in Creative Brand Consulting and Public Positioning, exceeding her client expectations with innovative brand awareness techniques. She is passionate for entrepreneurship on every level and is working to become a multi-faceted, serial entrepreneur to asset the business world on every angle. In addition to her PR company, Charissa Lauren Collective, LLC, she is expanding her education in real estate, property investments, and creating lifestyle brand. She and her husband, a Cyber Security Consultant, reside in Pittsburgh with their daughter and baby boy. Together they enjoy traveling, reading, and business.

Charissa has been named a finalist for the Stiletto Women in Business Award, honored by the Pittsburgh Magazine Women in Business Spotlight, a recipient of the Jefferson Award for Public Service, a nominee for Yahoo! Women Who Shine and for the Athena Young Professional Award twice. She is currently on the Executive Leadership Board for Leukemia & Lymphoma Society of Western PA & WV, a passion project, and the Executive Board of the USC Newcomers Club.

Charissa has been a published writer with DisFunkshion Magazine in bookstores nationwide, Mod City Magazine, Inspiring Lives Magazine, Miss A Magazine, Maniac Magazine, Modern Latina, Hello Perfect, Girl Talk HQ, Girl Zone, Front Row Monthly and Women in PR, Working Mother Magazine, Career Contessa, and Bibs and Business Magazine. She has met and interviewed names Lauren Conrad, Mario Lopez, Arden Cho, Zandra Rhodes, Ivana Helsinki, Noon by Noor, Whitney Port, Willow Shields, Tom Cruise, Ryan Reynolds, Kristen Stewart, Alexa Vega, Austin Butler, Betty White, Jes, Seth Rogen, Joe Maganiello, Ashley Rickards, Emma Watson, and The 1975.